MOO, Flickr, Business Cards and the MiniCards – Calling cards reinvented
Posted by: andrew in Photographing
Surfing the web this morning and playing with Flickr, I found a note about London-based print geeks MOO. MOO say they have re-invented the the calling card, and recently dreamed up these neat photo cards.
The business card is the single most successful networking tool of all time, predating mobile phones, the internet, and PDAs by some 300 years. Not bad for a bit of paper with your name on it…
In a market worth in the region of $3b a year, The business card has seen little change since it first appeared around the 18th Century. Used primarily for business, but often in social settings as a ‘calling’ or ‘visiting’ card, the business card has largely remained the preserve of the business person.
But business cards are boring. They are dull, uninteresting, and really tell you very little about the person who’s giving it to you..
In an ambitious reinvention, that will address both form and function, MOO has taken the business card back to its roots as a sophisticated social tool for non-business use and have introduced a new, advanced generation of calling card for the networked, mobile and social young communities of today (that’s you by the way..)
These little beauties, called MiniCards, come in sets of 100 and can feature a different photo on each card, as well as contact details, buddy icons, urls or whatever info you want. Full colour both sides, they’re printed on a wonderfully silky card stock that feels great in your hand.
To help spread the word, MOO are giving away 10,000 FREE packs of 10 cards to Flickr pro members, as well as offering free international shipping (a saving of $4.99) on all other orders until the end of September.
Sign into MOO with your Flickr account to get started.
I’m sad.. I ordered mine this morning.. and I’m already busting with excitement…
UPDATE: apparently they are all sold out..!!
So its actually been such a while since I’ve posted… life’s been busy and mad the last few weeks, and having also had a bad bout of a cold/flu hasn’t helped..
I’ve always been fascinated with the idea of quick-change in magic. Quick-change is where a performer or magician changes quickly within seconds from one costume into another costume in front of an audience. Normally this is done behind a screen, but in recent years the art-form’s got advanced enough to be able to do the change behind things like a confetti blast.
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