A few months back, well last year a large group of us headed up to Birmingham for a party in a certain large hotel, we were having lamb and keep in mind that there were well over 800 of us.. We got the wine list from the hotel a week or so before we went up, and it seemed quite expensive.
A bottle of Casa La Joya chardonnay, which you can get from Oddbins, or Sainsburys for about £7-£9 was £23.50 a bottle at this hotel.. I decided to check up on the facts…
briing briing….
hotel: “hello hotel xxxx birmingham….”
drew: “good morning.. how are you??”
hotel: “good sir, my names suzy.. how can i help..?
drew: “whats with the £23.50 for a £7 bottole of Casa La Joya chardonnay then?”
hotel: “sorry?”
drew: “well i mean it is a delightful merlot dripping with ripe blackcurrant fruit and with a dash of vanilla and vying for the top spot against the new raft of Aussie merlots, and yes most people reckon this particular number is top dollar and will have no troubles scooping the wine prizes, and I fully understand it’s not a wine to stand on ceremony and should be drunk in quantity as you let the good times roll, and I should keep it simple on the food front and maybe dish up some pasta, but probably not lamb.. but £23.50 a bottle??”
hotel: “errr…. well… you’d need to talk to the beverages manager..”
drew: “can you talk to them and just double check the price please.. I’m sure its a printing error…”
hotel: “err ok… please hold…”
pause….
hotel: “hello hotel xxx birmingham….”
drew: “morning… is that the beverages manager?”
hotel: “no this is reception sir..”
drew: “oh. sorry I guess someone made a mistake.. I was talking to someone called suzy about beverages…”
hotel: “oh let me put you through…”
drew: “thank you..”
hotel: “hello…”
drew: “hello suzy… its me again.. you seem to have accidently passed me back to reception.. but thats ok.. I’m back now…”
hotel: pause……
drew: “suzy?”
hotel: pause…. “err yes sorry i must have made a mistake…”
drew: “thats ok.. its just me and a few of my friends would like to know the price of the wine… we’re coming up to stay with you soon so…”
hotel: “errr… well they say its £23.50 a bottle…”
drew: “thats quite expensive isn’t it?”
hotel: “I can’t comment on that one…”
drew: “who can…”
hotel: “the beverages manager”
drew: “whos….?”
hotel: “not here at the moment..”
drew: “you’re going to get him to ring me aren’t you?”
hotel: “yes…”
drew: “and you not going to transfer me back to reception are you?”
hotel: “no..”
drew: “ok… thank you suzy for you help, you’ve been very patient and helpful, and I’ll ring you back if I have any problems…”
hotel” “err..”
drew: “gooood..”
click….
So I had a long chat with the beverages manager at the hotel Mr lina, tommy or tom to his friends.. funnily he wanted me to call him Mr Lina… and I also asked in the customer services could ring me about my issues with their hotel, namely the car parking fee and the wine….
It seems that Kathy Vinton (or Bathy Winter as the somewhat disgruntled receptionist at hotel’s head office pronounced her name) is the responsible adult in charge of keeping customers happy in the uk…
Unfortunately, Kathy was on holiday the day I rang.. so I decided to talk with the lady that works with her.. jenny….
It seems that this hotel group run a lovely strange world of hotels, somehow involving cows, grass, tarmac, and seem very concerned about preserving the state of carparks around the uk… Keep in mind.. we’re eating lamb for the main course..
Drew: So, jenny, I’ve got a few things I’d like to discuss with you about your chain of hotels
hotel: err yes, I’ve been informed there were a few things you wanted to discuss…
Drew: Yes, can I start with wine… I’m staying with you this weekend, and I have some difficulty understanding the huge mark up on your wines…
hotel: yes.. which one?
Drew: all of them… lets take the casa la joya… its £23.50 when actually its about £6..
hotel: from where…
Drew: well anywhere really… Oddbins, bargain bucket wine, ok thats really cheap but hey…
hotel: Well obviously your paying for a service at the hotel
Drew: sorry?
hotel: well you in a serviced environment…
Drew: No, I’m in a hotel…
hotel: yes.. you paying for the hotel experience…
Drew: which you class as different to jumping in the car and shooting down the offi?
hotel: well yes, theres the serving of the wine
Drew: yeah me asking the bar guy for a bottle of wine, and him handing it to me…
hotel: and the service
Drew: the guy saying for £23.50 ?
hotel: no your not understanding.. its the whole hotel experience..
Drew: gotta be some experience for the £17.50 mark up…
hotel: well yes, but the hotels do work to our guidelines..
Drew: so why the massive mark up?
hotel: well theres all sorts of things that effect the price, and its very competative…
Drew: ok… but your hotel group made £156million in profit… and theres about 400 (ok so i think its closer to the 700 mark) are you looking to double your profits this year ?
hotel: no.. but theres the housekeeping as well…
Drew: oh my god, you charge for that too ? or do they drink the wine??
hotel: Neither, but we have to pay for that, and then theres the gas, electricity, water, and things go up in price, like gas has gone up 13%..
Drew: I thought you were a hotel?
hotel: we are.. why ?
Drew: oh its just I thought I’d suddenly started talking to my nan!
hotel: so.. is there anything else I can help with…
Drew: yes.. the parking…
hotel: yes?
Drew: so.. not only do I pay quite a high rate for your room, and that hotel experience I also have to pay £7 to get out of the carpark… why do you charge for the carpark as well?
hotel: well we charge that for the upkeep of the carpark..
Drew: upkeep ?
hotel: yes the upkeep..
Drew: isn’t it just a carpark?
hotel: well no.. for years our group of hotels have not passed on the charges for maintaining and preserving the carparks, but we felt its now time to pass on that charge to the customers..
Drew: your preserving carparks ?
hotel: yes..
Drew: isnt it just a hole in the ground under the hotel ?
hotel: no.. theres grass to be tarmac’ed over, and concrete to be layed, the car parks need to look nice
Drew: tarmac’ed grass and concrete.. sounds lovely..
hotel: yes…
Drew: So why charge for all this stuff…
hotel: As I said its very competative…
Drew: so you put the prices up?
hotel: no…
Drew: ‘cept the wine, the carpark… and….
hotel: ..gas.. water.. electricity..
Drew: ok enough of the my nan bit… Do you get alot more customers?
hotel: no..
Drew: why do you think that is… I mean I used to have meetings in the hotels, but not stay.. I used to order food and tea.. I don’t now… do you get alot of customers like that now?
hotel: no not as much as a whole..
Drew: why do you think that is..?
hotel: the cows…
Drew: the cows… Confused Pause
hotel: foot and mouth, 911, the london bombings..
Drew: the cows did all that?!?! Confused Pause
hotel: no but the foot and mouth issues hit hotels hard..
Drew: I’m not going to ask if there was a drop in the number of bovine bookings…
hotel: laughs.. no.. but that whole cow thing was one of the reasons behind the carpark charges, especially as we’ve kept our tarrifs the same for years..
Drew: so in summary then… its because of the cows that I need to pay £7 to get out of the carpark, and the overpriced wine, the bar guy saying £23.50 and handing me a bottle and glass, and just the fact that I’m in a hotel is what I’m paying for.. the tarmac grass, the concrete, the increasing gas and water prices, and the cows.. all part of the hotel experience..
hotel: well in a way yes…
Drew: you know were eating lamb on saturday.. ?
click……..
I did actually enjoy the hotel experience from that particular chain of hotels, especially the two glasses and candelabra form our table, and the two sets of slippers from the hotel room.. we now make good use of them at home… moooooo!
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