It was a long night and early morning last night.. with over 60 of us running around in the magicwoods forum watching the countdown for Theory11.. Locked steel boxes were landing at various world wide locations, the sender simply listed as Theory11..
Over the past five weeks, Thoery11 have released tons of clues throughout the whatistheory11.com site and beyond. So what is theory11?
Theory11 has a store, but they aren’t just a magic shop. Theory11 is a community built around an alliance. The objective and intent and goals go much farther than just selling products; to build a community, for the futherment of magic.
Theory11 started as an idea the core of which was extremely simple: an unparalleled alliance of some of the industry’s best creators and innovators, all gathered in one location, exclusively, for one reason: to advance the art of magic. Over the weeks that followed, the core team of theory11 (Wayne Houchin, Chris Kenner, BJ Bueno, Dana Hocking, and Jonathon Bayme) began laying the groundwork for what would later become this site. This entity. We wanted to challenge the ordinary; and we wanted to take every aspect of the project up to another level.
To that end, an alliance was formulated of the performers that are respected in the magic world; Lee Asher, Mathieu Bich, Dan and Dave Buck, Aaron Fisher, and several others. The alliance quickly grew to an initial, steady, deeply involved group of eleven. Therein, theory11 was born. The diversity of artists was very important from Dan and Dave to Wayne Houchin to Chris Kenner, one of the main realizations behind theory11 was that while performance styles and genres of magic change, one thing remains: the magic industry needs some fuel.
Welcome to Theory11.com
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