Naquada

Nice post. im sleepy you know…

the run up was good marketing, very good viral marketing Although from the start I pretty much knew it was a shop, The clues were quite good, and took a bit of finding to get and solve, for instance the phone number to call was hidden in the video in 2 frame flashes during the cuts between segments. Binary strings also appeared in the background and footage of some videos, and some Base64 text appeared in HTML source and videos… Apparently stringing the numbers together a second time to get the number for north vegas housing authority, and the anagram of that, a team of rivals and superhero to get the text that started ‘theory 11 is a shop that is going to …. new things (in latin)’ which I gave up trying to decode was a pure fluke

In chronological order of date of posting, along with a short description of which clue was which;

http://www.whatistheory11.com/ — Site launched on July 25, 2007 with Lee Asher artist teaser.

http://www.whatistheory11.com/buck_hidden_footage.htm — Hidden Dan & Dave footage after artist teaser was posted on July 30, 2007. This footage was made up of additional shots captured during filming of the Dan & Dave artist teaser video. Shot in the desert in insane heat, and had to walk up a mountain to get back to the car.

http://www.whatistheory11.com/eleven11.htm — Hidden video featuring Dan White, one of artists at theory11 and consultant to David Blaine. First mention of Via Del Nord (which leads you to the next clue) was also in this video.

http://www.whatistheory11.com/viadel/ — Page with the words Keep Heading North. Add “nord” to the URL and…

http://www.whatistheory11.com/viadelnord/ — Username: theory11 // Password: Guardians [in reference to the Bicycle Guardians]. Page looks aesthetically the same. View source code.

http://www.whatistheory11.com/phantoms/ — Hidden video featuring Lee Asher speaking on innovation and creativity in magic. We also see our first glimpse of Chris Kenner running on water.

http://www.whatistheory11.com/444/ — Hidden page after Chris Kenner artist teaser was posted on August 6, 2007. Features building designed by Italian painter and architect Giorgio Vasari. Also the numbers 08:31, our date of launch.

http://www.whatistheory11.com/vasari/ — Hidden video featuring numerous Chris Kenner outtakes… and George, Chris Kenner’s seemingly life-like gorilla. George enjoys long walks on the beach, reciting haiku’s, and Welch’s Grape Juice.

http://www.whatistheory11.com/viii/ — Username: theory11 // Password: dissolve [in reference to Digital Dissolve.] Features Homer Liwag, close friend to Chris Kenner and Consultant to David Copperfield.

http://www.whatistheory11.com/gravity/ — Features blurred image of Dan White; photograph taken on the set of Digital Dissolve. Those of you who thought you saw an ISBN number in this image… were absolutely correct. “Team of Rivals” was utilized as a metaphor to the alliance that theory11 is.

http://www.whatistheory11.com/witness/ — Contact information submission page. Wonder how some of you got those secret packages? This is it.

http://www.whatistheory11.com/2pm/ — “Soon the darkness will become light.” View the source code to find “keep moving forward”.

http://www.whatistheory11.com/twopm/ — Forwards to /darkness. Hidden video featuring additional footage from the Distortion shoot in San Francisco. First glimpse of Wayne Houchin.

http://www.whatistheory11.com/twooclock/ — Same as /2pm. “The words change, but the time remains.”

http://www.whatistheory11.com/200/ — Same as above.

http://www.whatistheory11.com/panic/ — Official countdown clock to launch of the site.

http://www.whatistheory11.com/darkness/ — Video containing a collage from various theory11 shoots, and a reverse audio clip at the end.

http://www.whatistheory11.com/darkness/light/ — Video containing a collage from various theory11 shoots, and a reverse audio clip at the end.

http://www.whatistheory11.com/unlock/ — Username: thebeginning // Password: unknown :: Contains image of a lock box and the words “It must be protected by those who receive it,” referring to the packages that went out to a select few on Thursday, August 30th.

http://www.whatistheory11.com/discover/ — Features images of the three lock boxes that were sent out to a select few

Dale, forgot what.. ? I know what you mean.. things pass.. and.. errr.. i forget what happens to them then…